The clip features a young man being interviewed about his hobbies or what he likes in life. While others might offer conventional answers like music or sports, his deadpan delivery of "Le cul, c'est ma passion" became an instant hit for its bluntness and lack of self-consciousness.

Used as a reaction clip or a "surprise" ending to videos that start off with a different tone.

It pokes fun at the way people intensely describe their hobbies.

The phrase has become such a staple that it is listed on databases like The Movie Database (TMDB) as a short film or video project. Cultural Context