Digital Transformation and Innovation: The Influence of ... - MDPI
In the modern economic landscape, "going digital" is no longer a luxury reserved for Silicon Valley startups; it is a survival mandate for the 90% of the economy operating in traditional industries. In their seminal work, Leading Digital , George Westerman, Didier Bonnet, and Andrew McAfee argue that true digital transformation is not about purchasing the latest gadgets, but about fundamentally reimagining how a business operates and delivers value. To achieve this, companies must strive for , a state reached by balancing two critical dimensions: Digital Capability and Leadership Capability . The Two Pillars of Digital Mastery Leading Digital: Turning Technology into Busine...
This refers to where a company chooses to invest its technological resources. The authors identify three primary areas for these investments: Digital Transformation and Innovation: The Influence of
This is the ability to drive change through the organization. Without strong leadership, digital investments often become a "cacophony" of uncoordinated projects. Key components include: To achieve this, companies must strive for ,
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