Levi Strauss & Co. Apr 2026

: Officially designated the flagship riveted pant as the 501® .

: The core denim brand focused on heritage and innovation. Levi Strauss & Co.

Levi Strauss & Co. is a global leader in denim and one of the world's largest apparel companies, famous for inventing the blue jean in 1873. What began as durable workwear for miners and cowboys during the California Gold Rush has evolved into a symbol of authentic self-expression worn by everyone from rock stars to presidents. : Officially designated the flagship riveted pant as

: Introduced the Two Horse leather patch to symbolize the strength of the denim. Levi Strauss & Co.

: Acquired in 2021, this body-positive brand marks the company's entry into premium activewear.