: She is also known for her work as a creative social media professional, offering freelance services that emphasize Gen Z trends, meme culture, and emoji usage for clients like Netflix and Google. Current Focus

The story of is a prime example of a modern, multi-faceted social media career, evolving from a journalism student to a leading Account Director at Born Social. Her journey highlights a transition from traditional media reporting to mastering the high-speed world of digital storytelling and global brand management. Academic Foundation & Early Career

: While at Wilderness - The Social Media Agency, she led the Pluto TV UK account, achieving significant growth in follower counts on both TikTok and Instagram through targeted content strategies.

Lucía quickly moved into senior roles, proving her ability to scale digital communities and manage massive global accounts.

: Her early professional steps included internships at prestigious publications like Marie Claire and BLACK PR.

Lucía's career began with a strong academic background in at Goldsmiths, University of London , where she specialized in digital design, mobile journalism, and media law.

: She gained foundational experience at BLKBX Creative Group as an Assistant Social Producer, developing a dual skillset in content creation and account strategy. Strategic Growth & Major Milestones

Lucía Francés | Social Media Manager and Creative - YunoJuno