Mad Men Season 1 Apr 2026

Create a brand awareness campaign for Lucky Strike cigarettes.

As a master copywriter and creative director at Sterling Cooper, Don Draper often finds himself struggling to come up with innovative ideas for his clients. To help him overcome this challenge, we've created "Don's Creative Briefs" - a feature that provides a curated selection of creative briefs, each one inspired by a iconic episode from Mad Men Season 1. Mad Men Season 1

Glamorous, sophisticated, and playful.

Emphasize the sophistication, elegance, and freedom associated with smoking Lucky Strike. Create a brand awareness campaign for Lucky Strike

"Don's Creative Briefs"

"Smoke Gets in Your Eyes" (Season 1, Episode 1) and playful. Emphasize the sophistication

Affluent, urban, and fashion-conscious men and women aged 25-45.