published in Age, Culture, Humanities , this paper argues that the visibility of older models challenges traditional beauty standards by promoting "agelessness." It notes that while older models have historically been cast in stereotypical "character" roles for age-specific products, there is a growing move toward more glamorous, diverse representations.
(2009) in the Journal of Women & Aging focuses on a specific group of activists. It explores how adopting the "granny" identity and dressing in stereotypical granny attire can be a strategic, empowering tool for political activism and countering negative perceptions of aging. mature granny models
Don't Call Them Grandmas! The Enduring Appeal of ... - Vogue published in Age, Culture, Humanities , this paper
(2023) examines how Finnish women over 60 use social media to challenge ageist stereotypes. The study highlights how these "granny bloggers" and influencers use online platforms to demonstrate political agency and societal contribution, effectively moving from invisibility into an "arena of visibility". Don't Call Them Grandmas