: The maturing podcast market is finding success by serving specific communities—such as the mature demographic—exceptionally well rather than broad appeals. Spending & Market Impact
: Engagement with video games is increasing among older adults, who are continuing to play later in life and sharing these interests across generations. matures and cock
Mature consumers represent a "vibrant" segment that often accounts for the top 20% of spending in various categories. Video Gaming Report 2026: The Next Era of Growth | BCG : The maturing podcast market is finding success