Media Buying Terminology Apr 2026

Understanding media buying starts with mastering its unique language. This guide breaks down the essential terminology across general metrics, buying methods, and platform-specific channels. Core Delivery Metrics

: Demographic clusters used for targeting, such as "16-34 Men". Media Strategy Frameworks Media Buying - Quantcast

: A type of programmatic buying where impressions are bought in instant auctions. media buying terminology

: The total cost divided by the number of conversions (e.g., a sale or sign-up).

: The designated start and end dates for your advertising campaign. Pricing & Performance Models Understanding media buying starts with mastering its unique

: Content streamed via the internet (OTT) on connected devices (CTV) like Smart TVs.

These terms measure the breadth and depth of how your ads are seen. Media Strategy Frameworks Media Buying - Quantcast :

: The average number of times a single person or household sees your ad.