Activists raised concerns over Nestlé's aggressive marketing of "Milkmaid" and other infant formulas in developing countries.
In , the Infant Formula Action Coalition (INFACT) launched a major boycott against Nestlé in the United States. Milkmaid May 1977
While "Milkmaid" is often associated with the 1977 controversy, it remains one of Nestlé's most enduring products, originally launched in as Europe's first condensed milk brand. Milking it | Business - The Guardian Milkmaid May 1977
The campaign eventually went global in 1979, leading to the 1981 WHO International Code of Marketing of Breast-milk Substitutes . 🍯 Brand Heritage & Advertising Milkmaid May 1977