Naughty Apr 2026

For over a decade, has published an annual list highlighting specific company policies that either prioritize or harm consumer interests.

Companies that "go the extra mile" for customers. Examples include: REI: For flexible return and exchange policies. Southwest Airlines: For allowing two free checked bags. Market Research: Naughty Trend Report Naughty Trend Report & Custom Naughty Market Research naughty

For hiking baggage fees and charging high rates for carry-ons. For over a decade, has published an annual

Countries like Germany, Romania, Israel, and the Baltic states are noted as being in "special favor" for their contributions. Southwest Airlines: For allowing two free checked bags

For doubling early termination fees on smartphone contracts. GameStop: For restrictive return policies.

As of April 2026, the White House has reportedly developed a tiered "naughty and nice" list to categorize NATO allies based on their defense contributions and support for specific U.S. military positions, such as the conflict in Iran.

The administration is weighing actions such as pulling troops, canceling joint exercises, or halting arms sales for those on the "naughty" list. Consumer Advocacy: Consumer Reports "Naughty & Nice"