An "interesting" report should also be a safety check. Look for "Negative Keyword Conflicts"—cases where a negative keyword is accidentally blocking a positive keyword you actually want to rank for.
You have "cheap" as a negative, but you are trying to bid on "cheap accounting services". Quick Visualization Tips for Excel How To Create A NEGATIVE Keyword List For Google Ads
Highlight the total wasted spend for each category to show the physical cost of "ignoring" these ghosts. 2. The "Searcher Intent" Map
Words like "free," "cheap," or "discount".
Terms like "DIY," "how to," or "training".
Instead of just listing terms, categorize them to show exactly who you are accidentally attracting.
An "interesting" report should also be a safety check. Look for "Negative Keyword Conflicts"—cases where a negative keyword is accidentally blocking a positive keyword you actually want to rank for.
You have "cheap" as a negative, but you are trying to bid on "cheap accounting services". Quick Visualization Tips for Excel How To Create A NEGATIVE Keyword List For Google Ads Negative keyword report(1).xlsx
Highlight the total wasted spend for each category to show the physical cost of "ignoring" these ghosts. 2. The "Searcher Intent" Map An "interesting" report should also be a safety check
Words like "free," "cheap," or "discount". " or "discount". Terms like "DIY
Terms like "DIY," "how to," or "training".
Instead of just listing terms, categorize them to show exactly who you are accidentally attracting.