: In 2020, they established a new regional headquarters at the Waterfall Distribution Campus , cementing their position as a logistics powerhouse. Innovation Through Crisis

The NetFlorist Story: How an "Accidental" Startup Reshaped South African Retail

: They adopted advanced tools like Everlytic for email marketing and Xerox production equipment to sharpen their gifting operations.

The COVID-19 pandemic provided one of the brand's most significant hurdles. When lockdown restrictions halted non-essential deliveries in April 2020, NetFlorist pivoted its entire business model to deliver grocery essentials in just 36 hours. NetFlorist falls head over heels for Waterfall - Attacq

: The business invested in its own warehouses and delivery vehicles, moving from a pure e-commerce facilitator to a full-scale retailer.

They chose flowers because research showed they were one of the few items successfully sold online internationally at the time. With no prior knowledge of the floral industry, they built a basic website in just four days, launching it two weeks before Valentine's Day. The "experiment" generated R30,000 in its first month—matching the turnover of established physical florists—convincing the team that they had found a real market. Scaling the Value Chain

In its early years, NetFlorist operated as a lean startup, outsourcing fulfillment to a network of local florists. However, as the company grew, they realized that owning the entire process was the only way to scale and maintain quality.

NetFlorist was never intended to be a long-term business. In 1999, founders Ryan Bacher, Lawrence Brick, and Jonathan Hackner were working for NetActive, an early South African internet provider. Tasked with demonstrating their e-commerce capabilities to potential clients like Makro , they decided to build a "test" site to prove that online retail could work in South Africa.