Older — Posts

: Do not change the web address even if you change the title; doing so treats it as a new post, losing existing backlinks.

If an older post performed well, you don't always need to create new material from scratch. Older Posts

: Compare your post to the top 30 search results for that topic to find content gaps . : Do not change the web address even

15 Tricks to Improve the Rankings of Your Blog Posts - BlogPros 15 Tricks to Improve the Rankings of Your

tags, bullet points, and bold text to make posts easier to scan .

: To find your own old posts, navigate to your profile and scroll, or use the "Archive" feature to see posts you have hidden from your feed . 3. Repurposing Content

: Use the "Activity Log," then filter by "Categories" and "Your Posts" to see content in chronological order .