Beyond his music, Oscar Mbo has established a significant footprint in fashion and digital media:
: He is the founder of the popular podclass and record label, The Ashmed Hour , which helped build his "cult" following before his mainstream success.
: His sophomore album For The Groovists (2020) earned a South African Music Award (SAMA) nomination, and his follow-up Defenders Of House topped charts. Other significant releases include Groovy Since 90 Sumthin' (2022) and the Have A Groovy Day EP (2024).