: Write the post first to see where the idea goes, then craft a "juicy" headline that captures the actual gist of the story. Sample Blog Post Structure (Penelope Heart Style)
: Good writing surprises people. If you aren't making emotional space to be surprised by your own thoughts, your post will likely feel "on track" but boring. penelope heart
: Start with something that makes your stomach hurt to type. Genuine connection comes from being nervous to reveal too much or admitting to something embarrassing. : Write the post first to see where
: Stop writing "straight-up career advice"—it's often boring. Instead, tell a story about your life—your kids, your relationship, or a specific failure—and weave the lesson into that narrative. : Start with something that makes your stomach hurt to type
How to know if you're on a good path - Penelope Trunk Careers Blog
: Mention specific, "un-pretty" details—like taking a Xanax before a family event or arguing with a partner about your interfaith relationship.
To generate a proper blog post in the style of (who famously writes with "heart" and brutal honesty), you must pivot from generic advice to personal narrative. The "Penelope Trunk" Formula for a Great Blog Post