Penetrate

: New products in new markets (highest risk). Crossing the Chasm

: Making products more accessible through new retailers or online channels. penetrate

: Existing products in existing markets (lowest risk). Product Development : New products in existing markets. Market Development : Existing products in new markets. : New products in new markets (highest risk)

: Merging with or acquiring competitors to instantly gain their customer base. Strategic Frameworks The Ansoff Matrix penetrate