Content creators are tailoring media to match the specific values and expectations of older viewers.

The following report provides an overview of the "granny" entertainment and media segment as of early 2026, focusing on consumption habits, emerging content trends, and the technological shifts influencing this demographic.

TMT Predictions 2026: The AI gap narrows but persists - Deloitte

Consumption of news remains a daily ritual. Interestingly, even in this demographic, there is a gradual shift toward social video for news consumption , mirroring a global increase from 52% to 65% since 2020. 3. Technological Impact & Risks Technology is both a bridge and a barrier for this segment.

This group remains the most loyal to cable TV and news. However, they are increasingly switching to FAST services (like Pluto TV or Tubi) to avoid the rising costs and "intrusive" nature of premium subscription video-on-demand (SVOD).

While publishing (books and newspapers) has seen an annual decline of roughly 3%, this segment still prefers these formats significantly more than Gen Z or Millennials. 2. Key Content Trends