Techniques like Simple Exponential Smoothing and Holt-Winters to handle trends and seasonality.
Using the most recent observation as the baseline for the future.
Unlike many academic textbooks, this guide focuses on rather than just statistical significance. It starts with a fundamental question: How can this forecast help achieve a specific business goal? . 2. Key Forecasting Methods Covered
Learning by doing is the book’s primary driver. It outlines a practical step-by-step process for any forecasting project:
