Predictive Analytics: The Power To Predict Who ... -

: Using "uplift modeling" to identify which voters can be most effectively persuaded.

The complete title of the book you are referring to is by Eric Siegel. Predictive Analytics: The Power to Predict Who ...

: How the retailer deduces a customer is pregnant from shopping patterns. : Using "uplift modeling" to identify which voters

: How predictive modeling allowed a computer to beat human champions on Jeopardy! . Shopping Options Predictive Analytics: The Power to Predict Who ...

Written by former Columbia University professor and founder of Machine Learning Week, Eric Siegel, this bestselling book provides a non-technical introduction to how machine learning and big data are used to predict human behavior.