Press - Release

Before writing, ensure your news is actually —meaning it is new, surprising, or solves a problem.

: If your first sentence doesn't answer why the general public should care, it likely won't be read. PRESS RELEASE

: Incorporate interesting statistics, exclusive research, or powerful results to provide immediate credibility. 2. Structure for Skimmability Before writing, ensure your news is actually —meaning

Guide to Writing A Press Release - Bottle Bill Resource Guide PRESS RELEASE

Journalists often decide within 10 seconds if a release is worth pursuing.