Organizations generally choose between automated services or manual outreach:
Distribution often results in "backlinks" from news sites, which can improve your search engine rankings. PRESS RELEASE DISTRIBUTION
Being featured in trusted news sources builds authority and consumer trust. PRESS RELEASE DISTRIBUTION
Press release distribution is the strategic process of disseminating news announcements to journalists, media outlets, and online platforms to secure media coverage and increase brand visibility. Why Distribution Matters PRESS RELEASE DISTRIBUTION