Programmatic — Direct Buy

is a premium ad-buying method that combines the precision and automation of programmatic technology with the stability of traditional direct sales. It allows advertisers to purchase high-quality ad inventory directly from a publisher at a fixed price, bypassing the volatility of open auctions. Core Characteristics

: It replaces traditional manual processes, such as phone calls, emails, and physical Insertion Orders (IOs), with automated software for trafficking and reporting. programmatic direct buy

: The buyer agrees to buy a specific number of impressions, and the publisher "guarantees" or reserves that inventory for them. is a premium ad-buying method that combines the

: Unlike open exchanges, PDB involves a direct deal between a single buyer and a single publisher. such as phone calls