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Research - Center for the Study of Women in Television & Film

The landscape for mature women (typically defined as those over 40 or 50) in entertainment and cinema is currently undergoing a "ripple of change" that many experts hope will turn into a significant wave. While historical neglect and ageism have restricted their presence, recent shifts in audience demand and industry advocacy are creating new pathways for visibility.

Despite progress, a significant gap remains in how mature women are represented compared to their male counterparts.

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