Produce is weathering inflation better than other categories, with shoppers prioritizing quality over low-priced canned/frozen alternatives.
While still a smaller percentage of total sales, organic produce volume is growing faster (5.4%) than conventional (2.9%). Merchandising & Display Best Practices
While traditional groceries still dominate, produce shoppers are increasingly diversifying where they shop, with mass merchandisers, club stores, and online shopping gaining share. Key Trends & Consumer Behavior (2025-2026)
Fresh produce is a "strategic necessity," responsible for roughly 11% of total store sales and serving as a major traffic driver.
Pre-cut, pre-washed, and value-added produce is rising in popularity for busy consumers seeking convenience.
TikTok and other video-centric platforms are driving viral demand for items like cucumbers, figs, and mangoes, prompting retailers to stock more unique varieties.
The produce section is often the first thing customers see, setting the tone for the entire store's perceived freshness and quality.
A thoughtful layout is crucial for enticing purchases and maximizing sales. How The Produce Section Sets The Tone