: Friction is the enemy of conversion. Purchases completed natively within a social app have a 2.8% conversion rate , compared to just 1.7% when users are redirected to an external site.
4. Comparison of Purchase Intent by Platform (2026 Projections) Social Commerce Market Size, Share | Industry Report 2033 social media buying statistics
In 2026, the boundary between "scrolling" and "shopping" has effectively vanished. Social media has transitioned from a brand-discovery tool into a high-performance retail engine, with the global social commerce market projected to reach this year. : Friction is the enemy of conversion