Software Business -

: Bill Gates and Paul Allen envisioned a "computer on every desk," realizing early that hardware is useless without the right software layers.

Software is often called the "ultimate business model" because of its unique economics. software business

: Mike McDerment was a designer using Word and Excel for invoices; he built a simpler accounting tool because existing software was too complex. : Bill Gates and Paul Allen envisioned a

: Unlike physical goods, once the first copy of software is written, the cost of selling the second copy is almost zero. software business