The Guide To Great Logos Instant

It must work everywhere. Can it be embroidered on a hat? Can it work in black and white? Does it look good on a giant billboard and a tiny business card?

Geometric forms that don’t represent a specific object but convey a "feeling" (e.g., Adidas, Pepsi, Nike ). These allow you to assign your own meaning to the shape. 3. The Psychology of Color and Shape

Take the best 3 sketches into software like Adobe Illustrator. Design in black and white first to ensure the form is strong enough to stand without color.