: 2026 has seen a notable increase in older models leading major fashion narratives. High-profile examples include Laura Dern (62) opening for Gabriela Hearst and Susie Cave (59) walking for Tom Ford.

: Major brands like Estee Lauder have launched the #BecauseofMyAge campaign, featuring personalities who embody confidence at any age to promote a positive experience of getting older.

Current reports highlight several cultural and industry shifts regarding how mature individuals are portrayed:

: As AI-generated content becomes more common, there is a growing premium on photography that looks "lived-in" and real. Brands are being urged to preserve human authorship and authenticity, especially in lifestyle and fashion imagery.