While there isn't a single universal course titled "," several industry guides and toolkits use this name to cover the fundamentals of purchasing broadcast, cable, and streaming ad space. Most reviews and guides highlight the shift from traditional linear TV to data-driven Connected TV (CTV) and Over-The-Top (OTT) platforms. Core Curriculum & Concepts Common topics found in these "101" resources include:

Media Buying 101: The Basics of Media Buying > One Day Agency

Understanding the difference between broadcast (local/national), cable (niche audiences), and CTV/OTT (streaming services).

Resources like the Media Buying 101 Complete Guide on Amazon provide practical assets for learners:

Checklists for pro tips and common mistakes to avoid.

Learning to calculate CPM (cost per thousand impressions) and tracking success through ROI or ROAS (return on ad spend). Buying Strategies: Upfronts: Buying slots months in advance for major seasons. Remnants: Purchasing unsold inventory at a discount.

Specific sheets for instructions and tracking metrics.

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