People might feel happier with a complimentary $200 ticket than a $100 one, even if the utility is the same.
The actual conversion or "buying" moment.
Comparing features, price, and ease of use. Understanding Consumer Behaviour
Low involvement with little brand difference (e.g., salt or toothpaste).
Multiple layers of influence shape every choice a consumer makes: People might feel happier with a complimentary $200
Many purchases are made to boost social status or soothe negative emotions rather than to fulfill a functional need. 🛣️ The 5-Step Decision Journey
High involvement in expensive, infrequent purchases (e.g., a car). infrequent purchases (e.g.
Researching solutions via the internet, friends, or ads.