: The deal combined Dickies with VF's existing workwear brands (like Timberland PRO and Red Kap) to create a division with roughly $1.7 billion in annual revenue.
While Vans did not directly buy Dickies, their parent company, , acquired Dickies' parent company, Williamson-Dickie Mfg. Co., in 2017 for approximately $820 million in cash . This merger brought two of the most iconic "streetwear" and "workwear" brands—Vans and Dickies—under the same corporate umbrella. vans buys dickies
: VF expected Dickies to contribute over $1 billion in annual revenue by 2021. : The deal combined Dickies with VF's existing
VF Corp to sell Dickies to Bluestar Alliance for $600 million their parent company
: VF planned to use its global supply chain and digital platforms to scale Dickies internationally. 2. Financial Breakdown of the 2017 Deal