Very Soon.mkv -

But whatever is sitting inside , it is about to change the grid. Keep your notifications turned on. Clear your schedule. You are going to want to see this.

I haven't clicked play yet. There is a specific kind of magic in the anticipation before a big launch. But looking at that clean, uncompressed file has me thinking about what makes a great reveal in the digital age: very soon.mkv

We are living in an era where everyone wants instant gratification. But there is a distinct art form in making people wait. "Very soon" might mean an hour, it might mean a day, or it might mean next week. But whatever is sitting inside , it is

That is exactly how it felt when a file simply titled landed on my desktop this week. You are going to want to see this

In a world of oversharing, leaving a little bit of mystery goes a long way.