Vivienne — Laroche

Research Outline: Consumer Attitudes and the Value of Sustainability

: How companies that integrate Environmental, Social, and Governance (ESG) scores into their strategy often see higher efficiency and long-term stakeholder value. 4. The Attitude-Behavior Gap vivienne laroche

Assumed Context: Based on the influential marketing research by Laroche et al. (2001, 2005) regarding "green" consumers. 1. Introduction Research Outline: Consumer Attitudes and the Value of

While there are several notable individuals with the name , the most relevant "Vivienne" context in academic and professional circles often refers to Vivienne Laroche-Joubert , a producer and CEO, or researchers like Michel Laroche , whose work on consumer behavior (specifically green marketing and sustainability) is frequently cited in academic papers. (2001, 2005) regarding "green" consumers

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