Walmart Buys Bonobos -

In 2017, Walmart acquired the digitally native menswear brand Bonobos for . The deal was part of an aggressive e-commerce expansion led by Marc Lore to better compete with Amazon.

However, Walmart's strategy eventually shifted toward its core business and broad online assortment. In 2023, Walmart sold Bonobos to WHP Global and Express Inc. for —representing a 75% loss on its initial investment. The 2017 Acquisition: Strategic Objectives walmart buys bonobos

Walmart to Buy Bonobos, Men's Wear Company, for $310 Million In 2017, Walmart acquired the digitally native menswear