The phrase is also common in digital and consumer ethical markets:
: The phrase appears in the context of "political consumption," where consumers "buy the max" of specific ethical brands, such as Max Havelaar (fair trade coffee), to support better living conditions in the third world. I'll be scaling back (a bit) on posts here - Tipswatch.com we buy the max
In the aviation industry, "buying the MAX" refers to airlines' decisions to purchase the Boeing 737 MAX series despite its history of groundings and safety concerns. The phrase is also common in digital and