: Measuring the diverse goals of a website, such as lead generation, e-commerce sales, or brand engagement, to understand the economic value created.
Web Analytics 2.0 is defined as the analysis of both from your website and competitors to drive continual improvement of the online experience, ultimately translating into desired business outcomes. The Five Pillars of Web Analytics 2.0 Web Analytics 2.0
The concept was first popularized in Kaushik's seminal 2009 book, Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity, which presents a strategy for creating actionable, data-driven decisions. Core Definition : Measuring the diverse goals of a website,
: Analyzing competitor data to understand market share and identify missed opportunities for inbound traffic. Rethink Web Analytics: Introducing Web Analytics 2.0 such as lead generation