Checking reviews, asking friends, or Googling.
Your age, occupation, lifestyle, and economic situation. A 20-year-old student buys very differently than a 50-year-old executive. what is consumer buying behaviour
Comparing Price vs. Quality vs. Brand. Purchase Decision: The actual transaction. Checking reviews, asking friends, or Googling
Occasional purchases (like a new pair of jeans). Requires some research. or Googling. Your age
Low-cost, everyday items (like gum or milk). Little thought involved.
We are social creatures. Recommendations from friends, family opinions, and "social proof" from influencers often dictate our choices.