Who Buys Art Apr 2026

: One in five HNWIs collect art. In 2024, female HNWI collectors outspent their male counterparts by 46%, showing a strong preference for works by female artists and newly discovered talent.

New buyers are transforming gallery sales: are they ... - Art Basel who buys art

64% of buyers aim to build a cohesive personal or legacy collection. : One in five HNWIs collect art

Though still a minority (38%), the number of people buying art as a financial asset rose by 6% between 2022 and 2023. Market Behaviors and Preferences - Art Basel 64% of buyers aim to

Over 50% of collectors buy to support the careers of artists they admire.

: While the $10M+ segment saw volatility recently, the "middle market" (sub-$10M) and lower-priced contemporary works dominate transaction volume. Small-scale artworks (under 16x16 inches) accounted for 40% of all Artsy purchases in 2025 due to their relative affordability.