: This group prioritizes sustainability and transparency . They are the main drivers of the lab-grown diamond (LGD) market, which is 80–90% cheaper and aligns with their ethical preferences.
: One of the fastest-growing niches, projected to reach $53.38 billion globally in 2026. Popular items include gold chains, signet rings, and "gender-neutral" designs. 📈 Key Buying Motivations & Behaviors The Rise of Self-Purchase who buys jewelry
: Currently the biggest spenders , with 86% buying fine jewelry for themselves as rewards or milestone markers. They are more likely than other generations to spend $2,500 to $5,000 on a single piece. : This group prioritizes sustainability and transparency
The traditional "waiting for a gift" model is fading. In 2026, report buying more jewelry for themselves than they did three years ago. Popular items include gold chains, signet rings, and
Premiumization: Why US Jewelry Revenue is Climbing as Units Fall
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