: An executive briefing from the USITC that contrasts the recreational U.S. market with the utility-based global market.

Current market research and demographic studies indicate that the typical motorcycle buyer in the U.S. is becoming older, more affluent, and increasingly female. While (ages 60+) have traditionally anchored the market, the primary purchasing power currently resides with riders aged 45 to 64 , who possess the disposable income for premium touring and adventure models.

: The median household income for owners is roughly $62,500 , though association members often average higher, around $85,000 .