Who — Says

In Scrum, the Product Owner is the ultimate authority on which features enter the development cycle. They prioritize the backlog based on user needs, business value, and ROI.

To develop a feature effectively, you must first define what needs to be built and who has the final authority to approve it. In standard development frameworks, these roles are usually clearly defined: Who Decides What to Build? who says

The team decides how to build the feature and how much work can be realistically accomplished during a specific sprint. How to Manage the Process In Scrum, the Product Owner is the ultimate

While users don't directly "decide," their feedback and requests are the primary evidence used by PMs and POs to justify a feature's existence. In standard development frameworks, these roles are usually

To ensure a feature is built successfully, you can follow these industry-standard practices: How To Build Feature Flags Like A Senior Dev In 20 Minutes