Who Will — Buy Gift Cards

Market research identifies distinct behaviors across generations, with younger cohorts driving digital adoption while older generations stick to physical cards.

Beyond traditional gifting, consumer behavior has evolved into several "use-case" categories: who will buy gift cards

This group has the highest volume of unused gift cards , with an average of $255 in unredeemed value per person. They bridge the gap between physical and digital preferences. who will buy gift cards

While they spend less overall ($211 annually), they are the most likely to make spontaneous purchases at checkouts or via social media. Nearly half use them to combat inflation by locking in prices for essentials like clothing or groceries. who will buy gift cards