The book identifies several deep-seated human tendencies that drive this behavior: Willful Blindness: Why We Ignore the Obvious at Our Peril

In her book Margaret Heffernan explores the psychological and social mechanisms that cause individuals and organizations to ignore clear warnings . This "willful blindness" is a legal and psychological concept where we choose—often unconsciously—to remain ignorant because it feels safer or more comfortable than facing a difficult truth. Why We Ignore the Obvious

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