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Despite these wins, systematic ageism remains "baked into Hollywood".

In the last few years, mature women have dominated major awards and commercial hits, signaling a departure from being relegated to "supporting grandma" or "sad widow" tropes.

The portrayal of mature women in entertainment and cinema is currently undergoing a "sea change". While traditional Hollywood often marginalized women as they aged—historically peaking at age 30 while men peaked at 51—recent years have seen a surge of "bankable" older actresses who are redefining the industry. This shift is characterized by complex lead roles, award-winning performances, and an increase in women over 40 and 50 taking creative control behind the camera.

: In 2021, women over 40 swept major categories at the Emmys , with wins for Kate Winslet (46) in Mare of Easttown and Jean Smart (70) in Hacks .