Your Strategy Needs A Strategy Apr 2026

Is your market predictable? Can you change it? Is it currently hostile to your survival?

Harsh environments where current strategies have failed and resources are severely restricted. your strategy needs a strategy

Building on the principles from the Boston Consulting Group (BCG) , a strategy is only effective if it matches your environment. The "Strategy Palette" framework identifies five archetypal approaches based on three factors: , malleability , and harshness . 1. Classical: "Be Big" Is your market predictable

Rapidly changing, unpredictable environments where industry leaders cannot control the rules (e.g., fashion or tech). fashion or tech).