: Film, television, radio, print, and music remain the bedrock of the E&M industry.
: Companies are using generative AI and advanced analytics to match content with the specific emotional needs of the viewer.
The entertainment and media (E&M) landscape is shifting from traditional broadcast to a personalized, mobile-first experience. In India, the market is exploding, with Over-the-Top (OTT) revenue expected to surpass $3.9 billion by 2026. 📱 The Mobile Revolution