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Based on 2025–2026 industry data, the media and entertainment sector is undergoing a profound transformation driven by digital integration, audience fragmentation, and the rise of "superfans." The industry is transitioning from a peak-content era to a value-driven ecosystem where engagement metrics (time spent, interaction) are eclipsing pure content spend.

The global media and entertainment market is projected to expand from roughly USD 4.56 trillion in 2025 to over USD 7 trillion by 2035.

Free Ad-supported Streaming TV (FAST) is gaining significant traction. Roughly 68% of subscribers now pay for, or use, ad-supported tiers, driven by price sensitivity.

Gen Z and millennials often find social media content more relevant and authentic than traditional TV/movies.

Digital media led with over 52% revenue share in 2025, with streaming platforms continuing to advance.

Consumers, especially younger demographics, increasingly consider both streaming services and social media video (TikTok, YouTube) as "watching TV".

North America remains the leader (nearly 40% share), but Asia-Pacific is set to log the fastest CAGR (over 5%) through 2031. 2. Content Consumption Trends

Free report: A New Era of Engagement in Media & Entertainment

Evermotion

ul. Przedzalniana 8, 15-688 Bialystok, POLAND
NIP: 542-291-02-99
REGON: 200003618
Open: from 8:00 to 16:00 (+1.00 GMT)
Phone: +48 85 674 50 05

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We are making individual CG projects, including modeling, rendering, animations and realtime applications. See our work and contact our studio team at Cooperation section.
EVERMOTION. All rights reserved. Copying and publishing without permition is forbidden. Evermotion is a company that produces high-quality​ 3D models, scenes, textures and tutorials. Our main products are 3d models and scenes collections: Archmodels, Archinteriors and Archexteriors, HD cars and 3D people. On top of that we undertake orders for 3d projects, animations, V-Ray and Unreal Engine visualizations.